I was approached by a financial company to create a brand identity for their company. What they were looking for was something to incorporated the beach lifestyle as well as the corporate identity.

During my research, I discovered that a bellwether is a lead sheep the one who wears a bell around its neck. This is a symbol or prediction or an indicator. This animal really represents what the company does as well as shows the confidence that they wanted to portray.

I started by creating a logo, and then worked on a secondary logo. I also created a website, some stationary ideas, and a few other items to pull it all together.